Zelfs are what I imagine Troll Dolls would look like if they were from another planet. Each Zelf comes with a very cute back story which you’ll see on the back of the box. There are even cartoons you can watch on the Zelf website. In the video, I show you two different Zelfs (or is it Zelves). I think these toys are going to be a love it or hate type of toy. I’ve seen them on clearance at Toys ‘R Us, so I think that answers my question as to what most people are feeling.